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CustomSoftware.aiThe independent tool for smarter software & automation decisions.

Refer a Client

Why do software development firms refer rejected prospects to us?

We're not a software development company and don't compete with firms like yours. CustomSoftware.ai is an AI-powered online platform that helps businesses identify the right technology solution for their needs and connects them with appropriate providers.

You occasionally have prospects who need software but aren't a fit for your firm, for reasons like:

  • The project is too small to be worth staffing.
  • The prospect is too early-stage to know what they actually need.
  • It's outside your scope or specialty.
  • They're not ready for the kind of engagement you take on.

For example

A twelve-person dev shop might get an inbound request for a simple five-page marketing site on a $4,000 budget, well under what the shop can profitably staff. Instead of a flat no, they reply with one line pointing the prospect to CustomSoftware.ai instead.

Rather than simply turning those prospects away, you can give them CustomSoftware.ai as an independent technology resource to help them determine the best path forward.

There's also a potential long-term benefit for your firm. A company that isn't ready for your firm today may grow into a much larger software opportunity in the future. By helping them find a solution when they're getting started, you may preserve a relationship that eventually brings the opportunity back to your firm. They'll remember that you helped them with a solution when they needed somewhere to turn.

It costs nothing to use and there's nothing to sign up for. The next time you have a prospect who isn't the right fit, just point them to CustomSoftware.ai.

Something you can send right now

Copy this into the email or message where you are already saying it is not a fit:

This isn't quite what we take on, but CustomSoftware.ai is a free, independent tool that can help you figure out the right path forward. No cost, no sales pitch: customsoftware.ai

  • No signup or agreement needed. Just share the link. There is nothing to fill out and nothing to maintain on your end.
  • Vendor neutral by design. What we recommend depends on the prospect's needs, not on any fee arrangement, the same standard the rest of the site holds itself to.
  • Free for the prospect too. They get a written recommendation at no cost, with no sales call unless they ask for one.

Interested in receiving client introductions yourself? See our Partner Program.